THE ECHOVATE COLLEGE STUDENT STUDY
The white paper includes data from Echovate’s original research during a nationwide survey that included more than 1,100 currently enrolled colleges students from over 750 institutions.
“Generation Z is being heavily researched by many prestigious groups across the country. There’s data around how they’ll spend their money and who they are likely to vote for, but we wanted to specifically look at the emotional and social intelligence of today’s college student. Who really are these students? How is the world shaping the personalities of this next generation?” explained Matthew Gough, Founder & CEO of Echovate.
The survey was based on the widely-accepted five-factor model and measured the following personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism. Those five personality traits were then broken down into ten key behavioral attributes. A few key findings from the Echovate College Data Student include:
- Today’s college students are highly empathetic. 94% indicated that they genuinely care about the well-being of others.”
- Today’s college students are highly driven. 80% of students agreed that they are “focused on long-term goals.”